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Raising awareness (Moscow)

Drawing attention to the problem of homelessness, spreading information about Nochlezhka’s work, fundraising for our social projects

Оn social media and newsletters

campaigns and events

It is important for us

to be open and transparent

Why we do it

On the one hand, we want our society to be more tolerant. We want people to understand that anyone can end up on the street and that helping a stranger in need is natural.

On the other hand, Nochlezhka only has as much money at its disposal as it can raise. If we don’t explain to people who the homeless are, why people end up on the streets and how difficult it is to get back to stable lives, no one will want to help us. Only through regularly raising awareness about homelessness, can we raise funds to run our projects and cover the cost of humanitarian aid. This is also a way to let great people know about us, who might then become our volunteers and help Nochlezhka in a whole variety of aspects.


How it works

We organise awareness campaigns and charitable concerts, we work with mass media and on social media, we interview famous people, shoot videos with famous artists and create public service adverts.


Raising awareness on social media and newsletters, campaigns and events

Was raised by Nochlezhka through participating in the ‘Help your neighbours’ programme organised by New Holland

375,917 roubles

Was raised on the Planeta crowd-funding website for publishing a collection of stories called ‘Home’. All the proceeds will go towards Nochlezhka’s projects

858,650 roubles

Was raised by Nochlezhka through the Espress-Help campaign

656,554 roubles




Other projects

For Volunteers

Most of Nochlezhka’s work is done by volunteers

Halfway home

A rehabilitation programme for people suffering from alcohol and drug addiction

Night Shelter

A modular building for 40 people, with a shower and a mini laundrette

All projects