The charity organisation Nochlezhka’s public service ad “Open air life” won first prize in the category “Out-of-home advertising” at the international advertisement festival “P.O.R.A.”, which took place in Omsk. Eight posters showed homeless inhabitants of St Petersburg at famous historical places in the city where, grand Petersburg contrasted with a Saint Petersburg which is difficult to live in and which doesn’t care about its inhabitants.
“That “Open air life” was awarded first prize not only shows how professional its makers are but also that society has recognised the problem of homelessness. Without recognising the problem, it’s impossible to help those in need.” says Grigorij Sverdlin, director of Nochlezhka.
The photos’ models were inhabitants of the charity’s shelter for homeless people, which is situated on 112B Borovaia str. The artist behind the photos is the artist-photograp
“Ozerki” No 1 shopping mall (metro station “Ozerki”)
“Continent” shopping mall (Stachek str)
37 Bol’shaia Pushkarskaia str.
40 Maiakovskogo str
6 Truda str
43 Nalichnaia str
8 Engels str21 Kronverskij str (opposite)
One letter a week about the life of the Nochlezhka