Together with Great advertising group and Cooldown production, we made a new social video. It stars Boris Grebenshchikov, Noize MC, Grechka and Kirill Ivanov from Samoe Bolshoe Prostoe Chislo. The main idea of the video is simple: even those to whom the street says “Nobody cares about you”, who is robbed of their name and hope, can get out with our help. Homelessness is not a choice, because it is a terrible life full of dangers and violence. It is possible to get out of homelessness if there are people to help.