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For some, survival is not a choice

For homeless people, survival in extreme conditions is not a choice, but a frightening necessity


17th July – 17th October 2019


Free of charge


St. Petersburg

Our friends from the outdoor retailer Tramontana have launched a big campaign called “For some, survival is not a choice”. From the 17th July for the duration of three months, 1% of the sales were donated to our Night shelter, in which forty people can spend the night in warmth and safety, all year round.

Brave tourists are choosing to challenge themselves. But for a homeless person, survival in extreme conditions is not a choice, but a frightening reality.

Together with the branding agency Brandson and Tramontana we created a series of posters titled “For some, survival is not a choice”. On the poster we combined photographs of people without a home with sketches of outdoor holiday lovers. Visually the two images appear similar, but in reality, there is a big gulf between them.

We thank

We thank the agency Brandson for the idea and its realisation, whose specialists thought everything through for us free of charge. We thank its staff – Evgeny Ferenz, Denis Fomin, Maxim Shykhov and Alexander Sheshnev. We thank our long-time friends from Tramontana for their care for those who need our help. We thank the photographer Roman Barabonov, stylist Natasha Rudenko, and charity shop “Spasibo!” for organizing our campaign shoot and dressing our volunteer Nikita.

Как помочь

Одна из важнейших задач Ночлежки — изменение отношения к бездомным. Мы проводим концерты и акции привлекая внимание к рассказывая о проблеме. 

Нам требуется и ваша помощь.

Деньги необходимы на аренду помещений и площадей, аренду оборудования, печать материалов и многое другое

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